diff --git a/lib/compliance-triggers.js b/lib/compliance-triggers.js
index da4191a3..dcbe6ab2 100644
--- a/lib/compliance-triggers.js
+++ b/lib/compliance-triggers.js
@@ -26,4 +26,9 @@ const hasPhone = hasRequirement('sms')
 const hasFacephoto = hasRequirement('facephoto')
 const hasIdScan = hasRequirement('idCardData')
 
-module.exports = { getBackwardsCompatibleTriggers, hasSanctions, maxDaysThreshold, getCashLimit, hasPhone, hasFacephoto, hasIdScan }
\ No newline at end of file
+const AUTH_METHODS = {
+  SMS: 'SMS',
+  EMAIL: 'EMAIL'
+}
+
+module.exports = { getBackwardsCompatibleTriggers, hasSanctions, maxDaysThreshold, getCashLimit, hasPhone, hasFacephoto, hasIdScan, AUTH_METHODS }
\ No newline at end of file
diff --git a/lib/customers.js b/lib/customers.js
index e855070d..012c042e 100644
--- a/lib/customers.js
+++ b/lib/customers.js
@@ -6,13 +6,10 @@ const makeDir = require('make-dir')
 const path = require('path')
 const fs = require('fs')
 const util = require('util')
-const { sub, differenceInHours } = require('date-fns/fp')
 
 const db = require('./db')
-const BN = require('./bn')
 const anonymous = require('../lib/constants').anonymousCustomer
 const complianceOverrides = require('./compliance_overrides')
-const users = require('./users')
 const writeFile = util.promisify(fs.writeFile)
 const notifierQueries = require('./notifier/queries')
 const notifierUtils = require('./notifier/utils')
@@ -43,6 +40,12 @@ function add (customer) {
     .then(camelize)
 }
 
+function addWithEmail (customer) {
+  const sql = 'insert into customers (id, email, email_at) values ($1, $2, now()) returning *'
+  return db.one(sql, [uuid.v4(), customer.email])
+    .then(camelize)
+}
+
 /**
  * Get single customer by phone
  * Phone numbers are unique per customer
@@ -60,6 +63,12 @@ function get (phone) {
     .then(camelize)
 }
 
+function getWithEmail (email) {
+  const sql = 'select * from customers where email=$1'
+  return db.oneOrNone(sql, [email])
+    .then(camelize)
+}
+
 /**
  * Update customer record
  *
@@ -308,7 +317,7 @@ const updateSubscriberData = (customerId, data, userToken) => {
  *
  * Used for the machine.
  */
-function getById (id, userToken) {
+function getById (id) {
   const sql = 'select * from customers where id=$1'
   return db.oneOrNone(sql, [id])
     .then(assignCustomerData)
@@ -349,6 +358,7 @@ function camelizeDeep (customer) {
 function getComplianceTypes () {
   return [
     'sms',
+    'email',
     'id_card_data',
     'id_card_photo',
     'front_camera',
@@ -482,7 +492,7 @@ function getCustomersList (phone = null, name = null, address = null, id = null)
   const passableErrorCodes = _.map(Pgp.as.text, TX_PASSTHROUGH_ERROR_CODES).join(',')
 
   const sql = `SELECT id, authorized_override, days_suspended, is_suspended, front_camera_path, front_camera_override,
-  phone, sms_override, id_card_data, id_card_data_override, id_card_data_expiration,
+  phone, email, sms_override, id_card_data, id_card_data_override, id_card_data_expiration,
   id_card_photo_path, id_card_photo_override, us_ssn, us_ssn_override, sanctions, sanctions_at,
   sanctions_override, total_txs, total_spent, GREATEST(created, last_transaction, last_data_provided) AS last_active, fiat AS last_tx_fiat,
   fiat_code AS last_tx_fiat_code, tx_class AS last_tx_class, custom_fields, notes, is_test_customer
@@ -491,9 +501,9 @@ function getCustomersList (phone = null, name = null, address = null, id = null)
     greatest(0, date_part('day', c.suspended_until - NOW())) AS days_suspended,
     c.suspended_until > NOW() AS is_suspended,
     c.front_camera_path, c.front_camera_override,
-    c.phone, c.sms_override, c.id_card_data, c.id_card_data_override, c.id_card_data_expiration,
+    c.phone, c.email, c.sms_override, c.id_card_data, c.id_card_data_override, c.id_card_data_expiration,
     c.id_card_photo_path, c.id_card_photo_override, c.us_ssn, c.us_ssn_override, c.sanctions,
-    GREATEST(c.phone_at, c.id_card_data_at, c.front_camera_at, c.id_card_photo_at, c.us_ssn_at) AS last_data_provided,
+    GREATEST(c.phone_at, c.email_at, c.id_card_data_at, c.front_camera_at, c.id_card_photo_at, c.us_ssn_at) AS last_data_provided,
     c.sanctions_at, c.sanctions_override, c.is_test_customer, c.created, t.tx_class, t.fiat, t.fiat_code, t.created as last_transaction, cn.notes,
     row_number() OVER (partition by c.id order by t.created desc) AS rn,
     sum(CASE WHEN t.id IS NOT NULL THEN 1 ELSE 0 END) OVER (partition by c.id) AS total_txs,
@@ -540,7 +550,7 @@ function getCustomersList (phone = null, name = null, address = null, id = null)
 function getCustomerById (id) {
   const passableErrorCodes = _.map(Pgp.as.text, TX_PASSTHROUGH_ERROR_CODES).join(',')
   const sql = `SELECT id, authorized_override, days_suspended, is_suspended, front_camera_path, front_camera_at, front_camera_override,
-  phone, phone_at, phone_override, sms_override, id_card_data_at, id_card_data, id_card_data_override, id_card_data_expiration,
+  phone, phone_at, email, email_at, phone_override, sms_override, id_card_data_at, id_card_data, id_card_data_override, id_card_data_expiration,
   id_card_photo_path, id_card_photo_at, id_card_photo_override, us_ssn_at, us_ssn, us_ssn_override, sanctions, sanctions_at,
   sanctions_override, total_txs, total_spent, LEAST(created, last_transaction) AS last_active, fiat AS last_tx_fiat,
   fiat_code AS last_tx_fiat_code, tx_class AS last_tx_class, subscriber_info, subscriber_info_at, custom_fields, notes, is_test_customer
@@ -549,7 +559,7 @@ function getCustomerById (id) {
     greatest(0, date_part('day', c.suspended_until - now())) AS days_suspended,
     c.suspended_until > now() AS is_suspended,
     c.front_camera_path, c.front_camera_override, c.front_camera_at,
-    c.phone, c.phone_at, c.phone_override, c.sms_override, c.id_card_data, c.id_card_data_at, c.id_card_data_override, c.id_card_data_expiration,
+    c.phone, c.phone_at, c.email, c.email_at, c.phone_override, c.sms_override, c.id_card_data, c.id_card_data_at, c.id_card_data_override, c.id_card_data_expiration,
     c.id_card_photo_path, c.id_card_photo_at, c.id_card_photo_override, c.us_ssn, c.us_ssn_at, c.us_ssn_override, c.sanctions,
     c.sanctions_at, c.sanctions_override, c.subscriber_info, c.subscriber_info_at, c.is_test_customer, c.created, t.tx_class, t.fiat, t.fiat_code, t.created as last_transaction, cn.notes,
     row_number() OVER (PARTITION BY c.id ORDER BY t.created DESC) AS rn,
@@ -912,7 +922,9 @@ function disableTestCustomer (customerId) {
 
 module.exports = {
   add,
+  addWithEmail,
   get,
+  getWithEmail,
   batch,
   getCustomersList,
   getCustomerById,
@@ -930,7 +942,5 @@ module.exports = {
   updateEditedPhoto,
   updateTxCustomerPhoto,
   enableTestCustomer,
-  disableTestCustomer,
-  selectLatestData,
-  getEditedData
+  disableTestCustomer
 }
diff --git a/lib/graphql/resolvers.js b/lib/graphql/resolvers.js
index c442cc95..66b60061 100644
--- a/lib/graphql/resolvers.js
+++ b/lib/graphql/resolvers.js
@@ -115,6 +115,7 @@ const staticConfig = ({ currentConfigVersion, deviceId, deviceName, pq, settings
     configManager.getOperatorInfo(settings.config),
     configManager.getReceipt(settings.config),
     !!configManager.getCashOut(deviceId, settings.config).active,
+    configManager.getCustomerAuthenticationMethod(settings.config)
   ])
     .then(([
       enablePaperWalletOnly,
@@ -125,6 +126,7 @@ const staticConfig = ({ currentConfigVersion, deviceId, deviceName, pq, settings
       operatorInfo,
       receiptInfo,
       twoWayMode,
+      customerAuthentication,
     ]) =>
       (currentConfigVersion && currentConfigVersion >= staticConf.configVersion) ?
       null :
@@ -141,6 +143,7 @@ const staticConfig = ({ currentConfigVersion, deviceId, deviceName, pq, settings
           },
           machineInfo: { deviceId, deviceName },
           twoWayMode,
+          customerAuthentication,
           speedtestFiles,
           urlsToPing,
         }),
diff --git a/lib/graphql/types.js b/lib/graphql/types.js
index 3b4655ea..f2c4e743 100644
--- a/lib/graphql/types.js
+++ b/lib/graphql/types.js
@@ -123,6 +123,11 @@ type Terms {
   details: TermsDetails
 }
 
+enum CustomerAuthentication {
+  EMAIL
+  SMS
+}
+
 type StaticConfig {
   configVersion: Int!
 
@@ -132,6 +137,7 @@ type StaticConfig {
   serverVersion: String!
   timezone: Int!
   twoWayMode: Boolean!
+  customerAuthentication: CustomerAuthentication!
 
   localeInfo: LocaleInfo!
   operatorInfo: OperatorInfo
diff --git a/lib/new-admin/graphql/types/customer.type.js b/lib/new-admin/graphql/types/customer.type.js
index 5af0c458..278491ad 100644
--- a/lib/new-admin/graphql/types/customer.type.js
+++ b/lib/new-admin/graphql/types/customer.type.js
@@ -12,6 +12,7 @@ const typeDef = gql`
     frontCameraAt: Date
     frontCameraOverride: String
     phone: String
+    email: String
     isAnonymous: Boolean
     smsOverride: String
     idCardData: JSONObject
diff --git a/lib/new-config-manager.js b/lib/new-config-manager.js
index 65c7966d..efb84450 100644
--- a/lib/new-config-manager.js
+++ b/lib/new-config-manager.js
@@ -1,3 +1,5 @@
+const {AUTH_METHODS} = require('./compliance-triggers')
+
 const _ = require('lodash/fp')
 const { validate } = require('uuid')
 
@@ -120,6 +122,10 @@ const getGlobalNotifications = config => getNotifications(null, null, config)
 
 const getTriggers = _.get('triggers')
 
+function getCustomerAuthenticationMethod(config) {
+  return _.get('triggersConfig_customerAuthentication')(config)
+}
+
 /* `customInfoRequests` is the result of a call to `getCustomInfoRequests` */
 const getTriggersAutomation = (customInfoRequests, config, oldFormat = false) => {
   return customInfoRequests
@@ -193,4 +199,5 @@ module.exports = {
   getCryptosFromWalletNamespace,
   getCryptoUnits,
   setTermsConditions,
+  getCustomerAuthenticationMethod,
 }
diff --git a/lib/plugins.js b/lib/plugins.js
index 6961a6d4..b7d05d2d 100644
--- a/lib/plugins.js
+++ b/lib/plugins.js
@@ -779,6 +779,27 @@ function plugins (settings, deviceId) {
       })
   }
 
+  function getEmailCode (toEmail) {
+    const notifications = configManager.getNotifications(settings.config)
+
+    const code = notifications.thirdParty_email === 'mock-email'
+      ? '123'
+      : randomCode()
+
+    const req = {
+      email: {
+        toEmail,
+        subject: 'Your cryptomat code',
+        text: `Your cryptomat code: ${code}`
+      }
+    }
+
+    console.log(code)
+    return Promise.resolve(code)
+    // return sms.sendMessage(settings, rec)
+    //   .then(() => code)
+  }
+
   function sweepHdRow (row) {
     const txId = row.id
     const cryptoCode = row.crypto_code
@@ -862,6 +883,7 @@ function plugins (settings, deviceId) {
     isZeroConf,
     getStatus,
     getPhoneCode,
+    getEmailCode,
     executeTrades,
     pong,
     clearOldLogs,
diff --git a/lib/plugins/email/mailgun/mailgun.js b/lib/plugins/email/mailgun/mailgun.js
index 357baa20..e4f602a3 100644
--- a/lib/plugins/email/mailgun/mailgun.js
+++ b/lib/plugins/email/mailgun/mailgun.js
@@ -4,10 +4,11 @@ const NAME = 'Mailgun'
 
 function sendMessage ({apiKey, domain, fromEmail, toEmail}, rec) {
   const mailgun = Mailgun({apiKey, domain})
+  const to = req.email.toEmail ?? toEmail
 
   const emailData = {
     from: `Lamassu Server ${fromEmail}`,
-    to: toEmail,
+    to,
     subject: rec.email.subject,
     text: rec.email.body
   }
diff --git a/lib/route-helpers.js b/lib/route-helpers.js
index b382b056..91cf5d5f 100644
--- a/lib/route-helpers.js
+++ b/lib/route-helpers.js
@@ -45,12 +45,12 @@ function toCashOutTx (row) {
   return _.set('direction', 'cashOut', newObj)
 }
 
-function fetchPhoneTx (phone) {
+function fetchEmailOrPhoneTx (data, type) {
   const sql = `select * from cash_out_txs
-    where phone=$1 and dispense=$2
+    where ${type === 'email' ? 'email' : 'phone'}=$1 and dispense=$2
     and (extract(epoch from (now() - created))) * 1000 < $3`
 
-  const values = [phone, false, TRANSACTION_EXPIRATION]
+  const values = [data, false, TRANSACTION_EXPIRATION]
 
   return db.any(sql, values)
     .then(_.map(toCashOutTx))
@@ -72,6 +72,13 @@ function fetchPhoneTx (phone) {
       throw httpError('No transactions', 404)
     })
 }
+function fetchEmailTx (email) {
+  return fetchEmailOrPhoneTx(email, 'email')
+}
+
+function fetchPhoneTx (phone) {
+  return fetchEmailOrPhoneTx(phone, 'phone')
+}
 
 function fetchStatusTx (txId, status) {
   const sql = 'select * from cash_out_txs where id=$1'
@@ -88,6 +95,7 @@ function fetchStatusTx (txId, status) {
 module.exports = {
   stateChange,
   fetchPhoneTx,
+  fetchEmailTx,
   fetchStatusTx,
   httpError
 }
diff --git a/lib/routes.js b/lib/routes.js
index 8d248413..a28ce062 100644
--- a/lib/routes.js
+++ b/lib/routes.js
@@ -77,7 +77,10 @@ app.use('/verify_user', verifyUserRoutes)
 app.use('/verify_transaction', verifyTxRoutes)
 app.use('/verify_promo_code', verifyPromoCodeRoutes)
 
+// BACKWARDS_COMPATIBILITY 9.0
+// machines before 9.0 still use the phone_code route
 app.use('/phone_code', phoneCodeRoutes)
+
 app.use('/customer', customerRoutes)
 
 app.use('/tx', txRoutes)
diff --git a/lib/routes/customerRoutes.js b/lib/routes/customerRoutes.js
index 0f880a10..3e7c4a98 100644
--- a/lib/routes/customerRoutes.js
+++ b/lib/routes/customerRoutes.js
@@ -20,6 +20,9 @@ const machineLoader = require('../machine-loader')
 const { loadLatestConfig } = require('../new-settings-loader')
 const customInfoRequestQueries = require('../new-admin/services/customInfoRequests')
 const T = require('../time')
+const plugins = require('../plugins')
+const Tx = require('../tx')
+const loyalty = require('../loyalty')
 
 function updateCustomerCustomInfoRequest (customerId, patch, req, res) {
   if (_.isNil(patch.data)) {
@@ -185,6 +188,70 @@ function sendSmsReceipt (req, res, next) {
     })
 }
 
+function addOrUpdateCustomer (customerData, config, isEmailAuth) {
+  const triggers = configManager.getTriggers(config)
+  const maxDaysThreshold = complianceTriggers.maxDaysThreshold(triggers)
+
+  const customerKey = isEmailAuth ? customerData.email : customerData.phone
+  const getFunc = isEmailAuth ? customers.getWithEmail : customers.get
+  const addFunction = isEmailAuth ? customers.addWithEmail : customers.add
+
+  return getFunc(customerKey)
+    .then(customer => {
+      if (customer) return customer
+
+      return addFunction(customerData)
+    })
+    .then(customer => customers.getById(customer.id))
+    .then(customer => {
+      return Tx.customerHistory(customer.id, maxDaysThreshold)
+        .then(result => {
+          customer.txHistory = result
+          return customer
+        })
+    })
+    .then(customer => {
+      return loyalty.getCustomerActiveIndividualDiscount(customer.id)
+        .then(discount => ({ ...customer, discount }))
+    })
+}
+
+function getOrAddCustomerPhone (req, res, next) {
+  const customerData = req.body
+
+  const pi = plugins(req.settings, req.deviceId)
+  const phone = req.body.phone
+
+  return pi.getPhoneCode(phone)
+    .then(code => {
+      return addOrUpdateCustomer(customerData, req.settings.config, false)
+        .then(customer => respond(req, res, { code, customer }))
+    })
+    .catch(err => {
+      if (err.name === 'BadNumberError') throw httpError('Bad number', 401)
+      throw err
+    })
+    .catch(next)
+}
+
+function getOrAddCustomerEmail (req, res, next) {
+  const customerData = req.body
+
+  const pi = plugins(req.settings, req.deviceId)
+  const email = req.body.email
+
+  return pi.getEmailCode(email)
+    .then(code => {
+      return addOrUpdateCustomer(customerData, req.settings.config, true)
+        .then(customer => respond(req, res, { code, customer }))
+    })
+    .catch(err => {
+      if (err.name === 'BadNumberError') throw httpError('Bad number', 401)
+      throw err
+    })
+    .catch(next)
+}
+
 router.patch('/:id', updateCustomer)
 router.patch('/:id/sanctions', triggerSanctions)
 router.patch('/:id/block', triggerBlock)
@@ -192,5 +259,7 @@ router.patch('/:id/suspend', triggerSuspend)
 router.patch('/:id/photos/idcarddata', updateIdCardData)
 router.patch('/:id/:txId/photos/customerphoto', updateTxCustomerPhoto)
 router.post('/:id/smsreceipt', sendSmsReceipt)
+router.post('/phone_code', getOrAddCustomerPhone)
+router.post('/email_code', getOrAddCustomerEmail)
 
 module.exports = router
diff --git a/lib/routes/txRoutes.js b/lib/routes/txRoutes.js
index cfda6428..a3261147 100644
--- a/lib/routes/txRoutes.js
+++ b/lib/routes/txRoutes.js
@@ -66,8 +66,19 @@ function getPhoneTx (req, res, next) {
   return next(httpError('Not Found', 404))
 }
 
+function getEmailTx (req, res, next) {
+  if (req.query.email) {
+    return helpers.fetchEmailTx(req.query.email)
+      .then(r => res.json(r))
+      .catch(next)
+  }
+
+  return next(httpError('Not Found', 404))
+}
+
 router.post('/', postTx)
 router.get('/:id', getTx)
 router.get('/', getPhoneTx)
+router.get('/', getEmailTx)
 
-module.exports = { postTx, getTx, getPhoneTx, router }
+module.exports = { postTx, getTx, getPhoneTx, getEmailTx, router }
diff --git a/migrations/1700123461281-customer-email.js b/migrations/1700123461281-customer-email.js
new file mode 100644
index 00000000..58cd358d
--- /dev/null
+++ b/migrations/1700123461281-customer-email.js
@@ -0,0 +1,14 @@
+const db = require('./db')
+
+exports.up = function (next) {
+  let sql = [
+    'ALTER TABLE customers ADD COLUMN email text unique',
+    'ALTER TABLE customers ADD COLUMN email_at timestamptz',
+  ]
+
+  db.multi(sql, next)
+}
+
+exports.down = function (next) {
+  next()
+}
diff --git a/migrations/1700123461282-customer-auth-advanced-trigger.js b/migrations/1700123461282-customer-auth-advanced-trigger.js
new file mode 100644
index 00000000..02e61f3f
--- /dev/null
+++ b/migrations/1700123461282-customer-auth-advanced-trigger.js
@@ -0,0 +1,18 @@
+const { migrationSaveConfig } = require('../lib/new-settings-loader')
+
+exports.up = function (next) {
+  const triggersDefault = {
+    triggersConfig_customerAuthentication: 'SMS',
+  }
+
+  return migrationSaveConfig(triggersDefault)
+    .then(() => next())
+    .catch(err => {
+      console.log(err.message)
+      return next(err)
+    })
+}
+
+exports.down = function (next) {
+  next()
+}
diff --git a/migrations/1700123461283-phone-on-tx.js b/migrations/1700123461283-phone-on-tx.js
new file mode 100644
index 00000000..1e8833f1
--- /dev/null
+++ b/migrations/1700123461283-phone-on-tx.js
@@ -0,0 +1,14 @@
+const db = require('./db')
+
+exports.up = function (next) {
+  let sql = [
+    'ALTER TABLE cash_in_txs ADD COLUMN email text',
+    'ALTER TABLE cash_out_txs ADD COLUMN email text',
+  ]
+
+  db.multi(sql, next)
+}
+
+exports.down = function (next) {
+  next()
+}
diff --git a/new-lamassu-admin/src/pages/Customers/CustomerProfile.js b/new-lamassu-admin/src/pages/Customers/CustomerProfile.js
index cbc79296..0ee9f7ae 100644
--- a/new-lamassu-admin/src/pages/Customers/CustomerProfile.js
+++ b/new-lamassu-admin/src/pages/Customers/CustomerProfile.js
@@ -57,6 +57,7 @@ const GET_CUSTOMER = gql`
       frontCameraAt
       frontCameraOverride
       phone
+      email
       isAnonymous
       smsOverride
       idCardData
@@ -132,6 +133,7 @@ const SET_CUSTOMER = gql`
       frontCameraPath
       frontCameraOverride
       phone
+      email
       smsOverride
       idCardData
       idCardDataOverride
@@ -516,6 +518,8 @@ const CustomerProfile = memo(() => {
     })) ?? []
 
   const classes = useStyles()
+  const email = R.path(['email'])(customerData)
+  const phone = R.path(['phone'])(customerData)
 
   return (
     <>
@@ -532,10 +536,9 @@ const CustomerProfile = memo(() => {
         <Label2 noMargin className={classes.labelLink}>
           {name.length
             ? name
-            : getFormattedPhone(
-                R.path(['phone'])(customerData),
-                locale.country
-              )}
+            : email?.length
+            ? email
+            : getFormattedPhone(phone, locale.country)}
         </Label2>
       </Breadcrumbs>
       <div className={classes.panels}>
diff --git a/new-lamassu-admin/src/pages/Customers/Customers.js b/new-lamassu-admin/src/pages/Customers/Customers.js
index ed8c8ae6..007cd01e 100644
--- a/new-lamassu-admin/src/pages/Customers/Customers.js
+++ b/new-lamassu-admin/src/pages/Customers/Customers.js
@@ -39,6 +39,7 @@ const GET_CUSTOMERS = gql`
       id
       idCardData
       phone
+      email
       totalTxs
       totalSpent
       lastActive
diff --git a/new-lamassu-admin/src/pages/Customers/CustomersList.js b/new-lamassu-admin/src/pages/Customers/CustomersList.js
index 9e01fd0a..e9832f89 100644
--- a/new-lamassu-admin/src/pages/Customers/CustomersList.js
+++ b/new-lamassu-admin/src/pages/Customers/CustomersList.js
@@ -25,9 +25,9 @@ const CustomersList = ({
 
   const elements = [
     {
-      header: 'Phone',
+      header: 'Phone/email',
       width: 199,
-      view: it => getFormattedPhone(it.phone, locale.country)
+      view: it => `${getFormattedPhone(it.phone, locale.country)} ${it.email}`
     },
     {
       header: 'Name',
diff --git a/new-lamassu-admin/src/pages/Customers/components/CustomerDetails.js b/new-lamassu-admin/src/pages/Customers/components/CustomerDetails.js
index a03728f4..738ebd3b 100644
--- a/new-lamassu-admin/src/pages/Customers/components/CustomerDetails.js
+++ b/new-lamassu-admin/src/pages/Customers/components/CustomerDetails.js
@@ -17,6 +17,9 @@ const CustomerDetails = memo(({ customer, photosData, locale, timezone }) => {
 
   const idNumber = R.path(['idCardData', 'documentNumber'])(customer)
   const usSsn = R.path(['usSsn'])(customer)
+  const name = getName(customer)
+  const email = R.path(['email'])(customer)
+  const phone = R.path(['phone'])(customer)
 
   const elements = [
     {
@@ -40,7 +43,12 @@ const CustomerDetails = memo(({ customer, photosData, locale, timezone }) => {
       value: usSsn
     })
 
-  const name = getName(customer)
+  if (email)
+    elements.push({
+      header: 'Email',
+      size: 190,
+      value: email
+    })
 
   return (
     <Box display="flex">
@@ -51,7 +59,9 @@ const CustomerDetails = memo(({ customer, photosData, locale, timezone }) => {
           <H2 noMargin>
             {name.length
               ? name
-              : getFormattedPhone(R.path(['phone'])(customer), locale.country)}
+              : email?.length
+              ? email
+              : getFormattedPhone(phone, locale.country)}
           </H2>
         </div>
         <Box display="flex" mt="auto">
diff --git a/new-lamassu-admin/src/pages/Triggers/Wizard.js b/new-lamassu-admin/src/pages/Triggers/Wizard.js
index b78fc5fa..2dd80749 100644
--- a/new-lamassu-admin/src/pages/Triggers/Wizard.js
+++ b/new-lamassu-admin/src/pages/Triggers/Wizard.js
@@ -138,6 +138,8 @@ const getTypeText = (config, currency, classes) => {
 
 const getRequirementText = (config, classes) => {
   switch (config.requirement?.requirement) {
+    case 'email':
+      return <>asked to enter code provided through email verification</>
     case 'sms':
       return <>asked to enter code provided through SMS verification</>
     case 'idCardPhoto':
diff --git a/new-lamassu-admin/src/pages/Triggers/components/helper.js b/new-lamassu-admin/src/pages/Triggers/components/helper.js
index 4fb30f35..1ab870b8 100644
--- a/new-lamassu-admin/src/pages/Triggers/components/helper.js
+++ b/new-lamassu-admin/src/pages/Triggers/components/helper.js
@@ -94,6 +94,21 @@ const getDefaultSettings = () => {
         labelProp: 'display',
         valueProp: 'code'
       }
+    },
+    {
+      name: 'customerAuthentication',
+      header: 'Customer Auth',
+      width: 196,
+      size: 'sm',
+      input: Autocomplete,
+      inputProps: {
+        options: [
+          { code: 'SMS', display: 'SMS' },
+          { code: 'EMAIL', display: 'EMAIL' }
+        ],
+        labelProp: 'display',
+        valueProp: 'code'
+      }
     }
   ]
 }
@@ -144,7 +159,8 @@ const getOverrides = customInfoRequests => {
 const defaults = [
   {
     expirationTime: 'Forever',
-    automation: 'Automatic'
+    automation: 'Automatic',
+    customerAuth: 'SMS'
   }
 ]
 
diff --git a/new-lamassu-admin/src/pages/Triggers/helper.js b/new-lamassu-admin/src/pages/Triggers/helper.js
index 1e57e2b5..02b386e1 100644
--- a/new-lamassu-admin/src/pages/Triggers/helper.js
+++ b/new-lamassu-admin/src/pages/Triggers/helper.js
@@ -522,6 +522,7 @@ const requirementSchema = Yup.object()
 
 const requirementOptions = [
   { display: 'SMS verification', code: 'sms' },
+  { display: 'Email verification', code: 'email' },
   { display: 'ID card image', code: 'idCardPhoto' },
   { display: 'ID data', code: 'idCardData' },
   { display: 'Customer camera', code: 'facephoto' },