diff --git a/models.py b/models.py
index 0ea3a78..3b42bab 100644
--- a/models.py
+++ b/models.py
@@ -218,6 +218,8 @@ class Stall(PartialStall, Nostrable):
 class ProductConfig(BaseModel):
     description: Optional[str]
     currency: Optional[str]
+    use_autoreply: Optional[bool] = False
+    autoreply_message: Optional[str]
 
 
 class PartialProduct(BaseModel):
diff --git a/services.py b/services.py
index 49483d0..1b484de 100644
--- a/services.py
+++ b/services.py
@@ -1,3 +1,4 @@
+import asyncio
 import json
 from typing import List, Optional, Tuple
 
@@ -176,6 +177,8 @@ async def handle_order_paid(order_id: str, merchant_pubkey: str):
         success, message = await update_products_for_order(merchant, order)
         await notify_client_of_order_status(order, merchant, success, message)
 
+        await autoreply_for_products_in_order(merchant, order)
+
     except Exception as ex:
         logger.warning(ex)
 
@@ -202,32 +205,8 @@ async def notify_client_of_order_status(
     else:
         dm_content = f"Order cannot be fulfilled. Reason: {message}"
 
-    dm_event = merchant.build_dm_event(dm_content, order.public_key)
-
-    dm = PartialDirectMessage(
-        event_id=dm_event.id,
-        event_created_at=dm_event.created_at,
-        message=dm_content,
-        public_key=order.public_key,
-        type=DirectMessageType.ORDER_PAID_OR_SHIPPED.value
-        if success
-        else DirectMessageType.PLAIN_TEXT.value,
-    )
-    dm_reply = await create_direct_message(merchant.id, dm)
-
-    await nostr_client.publish_nostr_event(dm_event)
-
-    await websocketUpdater(
-        merchant.id,
-        json.dumps(
-            {
-                "type": f"dm:{dm.type}",
-                "customerPubkey": order.public_key,
-                "dm": dm_reply.dict(),
-            }
-        ),
-    )
-
+    dm_type = DirectMessageType.ORDER_PAID_OR_SHIPPED.value if success else DirectMessageType.PLAIN_TEXT.value
+    await send_dm(merchant, order.public_key, dm_type, dm_content)
 
 async def update_products_for_order(
     merchant: Merchant, order: Order
@@ -247,6 +226,44 @@ async def update_products_for_order(
 
     return True, "ok"
 
+async def autoreply_for_products_in_order(
+    merchant: Merchant, order: Order
+) -> Tuple[bool, str]:
+    product_ids = [i.product_id for i in order.items]
+
+    products = await get_products_by_ids(merchant.id, product_ids)
+    products_with_autoreply = [p for p in products  if p.config.use_autoreply]
+
+    for p in products_with_autoreply:
+        dm_content = p.config.autoreply_message
+        await send_dm(merchant, order.public_key, DirectMessageType.PLAIN_TEXT.value, dm_content)
+        await asyncio.sleep(1) # do not send all autoreplies at once
+
+
+async def send_dm(merchant: Merchant, other_pubkey: str, type: str, dm_content: str,):
+    dm_event = merchant.build_dm_event(dm_content, other_pubkey)
+
+    dm = PartialDirectMessage(
+        event_id=dm_event.id,
+        event_created_at=dm_event.created_at,
+        message=dm_content,
+        public_key=other_pubkey,
+        type=type
+    )
+    dm_reply = await create_direct_message(merchant.id, dm)
+
+    await nostr_client.publish_nostr_event(dm_event)
+
+    await websocketUpdater(
+    merchant.id,
+    json.dumps(
+        {
+            "type": f"dm:{dm.type}",
+            "customerPubkey": other_pubkey,
+            "dm": dm_reply.dict(),
+        }
+    ),
+    )
 
 async def compute_products_new_quantity(
     merchant_id: str, product_ids: List[str], items: List[OrderItem]
diff --git a/static/components/stall-details/stall-details.html b/static/components/stall-details/stall-details.html
index ad9449e..62b8873 100644
--- a/static/components/stall-details/stall-details.html
+++ b/static/components/stall-details/stall-details.html
@@ -153,6 +153,28 @@
           :mask="stall.currency != 'sat' ? '#.##' : '#'" fill-mask="0" reverse-fill-mask></q-input>
         <q-input filled dense v-model.number="productDialog.data.quantity" type="number" label="Quantity"></q-input>
 
+
+        <q-expansion-item group="advanced" icon="settings" label="Advanced options">
+          <q-card>
+            <q-card-section>
+              <div class="row q-mb-sm">
+                <div class="col">
+                  <q-checkbox v-model="productDialog.data.config.use_autoreply" dense label="Autoreply when paid" />
+                </div>
+              </div>
+
+              <div class="row q-mb-sm q-ml-sm">
+                <div class="col">
+                  <q-input v-model="productDialog.data.config.autoreply_message" filled dense type="textarea" rows="5"
+                    label="Autoreply message" hint="It can include link to a digital asset">
+                  </q-input>
+                </div>
+              </div>
+            </q-card-section>
+          </q-card>
+        </q-expansion-item>
+
+
         <div class="row q-mt-lg">
           <q-btn v-if="productDialog.data.id" type="submit"
             :label="productDialog.data.pending ? 'Restore Product' : 'Update Product'" unelevated
@@ -164,6 +186,8 @@
 
           <q-btn v-close-popup flat color="grey" class="q-ml-auto">Cancel</q-btn>
         </div>
+
+
       </q-form>
     </q-card>
   </q-dialog>
@@ -191,8 +215,7 @@
         There are no products to be restored.
       </div>
       <div class="row q-mt-lg">
-        <q-btn @click="restoreAllPendingProducts" v-close-popup flat color="green"
-              >Restore All</q-btn>
+        <q-btn @click="restoreAllPendingProducts" v-close-popup flat color="green">Restore All</q-btn>
         <q-btn v-close-popup flat color="grey" class="q-ml-auto">Close</q-btn>
       </div>
     </q-card>